Dataunit economics

Contribution

Get the contribution for the user type.

Path parameters

group_idintegerRequired
deal_idintegerRequired

Headers

AuthorizationstringRequired

Bearer authentication of the form Bearer <token>, where token is your auth token.

Query parameters

user_typeenumRequired
freqenumOptional
Allowed values:

Response

Successful Response

cohortstring

The date of the cohort.

periodinteger

The period of the cohort. 0 is the first period.

cohort_sizeinteger

The number of users in the cohort.

cacdoubleOptional

The customer acquisition cost (CAC) for the cohort.

ltvdoubleOptional

The revenue lifetime value (LTV) for the cohort.

ltv_cacdoubleOptional

The LTV to CAC ratio for the cohort for the period.

gmltvdoubleOptional

The gross-margin lifetime value, which is the cumululative gross profit, for the cohort for the period.

gmltv_cacdoubleOptional

The gmLTV to CAC ratio for the cohort for the period. This related to the contribution margin.

contributiondoubleOptional

The contribution (gmLTV - CAC) for the cohort for the period.

Errors