DataUnit Economics

Contribution Summary

Get an assortment of summary metrics about the contribution for the user type.

Authentication

AuthorizationBearer

Bearer authentication of the form Bearer <token>, where token is your auth token.

Path parameters

group_idintegerRequired
deal_idintegerRequired

Query parameters

user_typeenumRequired
freqenumOptional
Allowed values:

Response

Successful Response
cohortstring
The date of the cohort.
modeled_payback_periodsdouble or null

The modeled payback periods for the cohort. For example, a value of 12.5 for monthly frequency means it takes 12.5 months to pay back. Important Note: this is MODELED, which is done by fitting curves to contribution curves and deriving the payback period by finding the zero-intercept. This may deviate from actual payback periods, including from cohorts who have already paid back. This metric aims to fit curves in order to reduce the effect of noise in the data.

lifetime_cacdouble or null

The lifetime-integrated customer acquisition costs (CAC) across cohorts.

lifetime_contribution2double or null

The lifetime-integrated contribution (gmLTV - CAC) across cohorts. Used for quarterly frequency.

lifetime_contribution4double or null

The lifetime-integrated contribution (gmLTV - CAC) across cohorts. Used for quarterly frequency.

lifetime_contribution6double or null

The lifetime-integrated contribution (gmLTV - CAC) across cohorts. Used for monthly frequency.

lifetime_contribution12double or null

The lifetime-integrated contribution (gmLTV - CAC) across cohorts. Used for monthly frequency.

lifetime_ltv2_cacdouble or null

The lifetime-integrated LTV to CAC ratio across cohorts. Used for quarterly frequency.

lifetime_ltv4_cacdouble or null

The lifetime-integrated LTV to CAC ratio across cohorts. Used for quarterly frequency.

lifetime_ltv6_cacdouble or null

The lifetime-integrated LTV to CAC ratio across cohorts. Used for monthly frequency.

lifetime_ltv12_cacdouble or null

The lifetime-integrated LTV to CAC ratio across cohorts. Used for monthly frequency.

lifetime_gmltv2_cacdouble or null

The lifetime-integrated gmLTV to CAC ratio across cohorts. Used for quarterly frequency.

lifetime_gmltv4_cacdouble or null

The lifetime-integrated gmLTV to CAC ratio across cohorts. Used for quarterly frequency.

lifetime_gmltv6_cacdouble or null

The lifetime-integrated gmLTV to CAC ratio across cohorts. Used for monthly frequency.

lifetime_gmltv12_cacdouble or null

The lifetime-integrated gmLTV to CAC ratio across cohorts. Used for monthly frequency.

rolling_cacdouble or null

Quarter-length, cohort-size-weighted trailing mean of CAC.

rolling_contribution2double or null

Quarter-length rolling mean of contribution at period 2. Used for quarterly frequency.

rolling_contribution4double or null

Quarter-length rolling mean of contribution at period 4. Used for quarterly frequency.

rolling_contribution6double or null

Quarter-length rolling mean of contribution at period 6. Used for monthly frequency.

rolling_contribution12double or null

Quarter-length rolling mean of contribution at period 12. Used for monthly frequency.

rolling_gmltv2double or null

Quarter-length rolling mean of gmLTV at period 2. Used for quarterly frequency.

rolling_gmltv4double or null

Quarter-length rolling mean of gmLTV at period 4. Used for quarterly frequency.

rolling_gmltv6double or null

Quarter-length rolling mean of gmLTV at period 6. Used for monthly frequency.

rolling_gmltv12double or null

Quarter-length rolling mean of gmLTV at period 12. Used for monthly frequency.

rolling_gmltv2_cacdouble or null

Quarter-length rolling mean of the gmLTV/CAC ratio at period 2. Used for quarterly frequency.

rolling_gmltv4_cacdouble or null

Quarter-length rolling mean of the gmLTV/CAC ratio at period 4. Used for quarterly frequency.

rolling_gmltv6_cacdouble or null

Quarter-length rolling mean of the gmLTV/CAC ratio at period 6. Used for monthly frequency.

rolling_gmltv12_cacdouble or null

Quarter-length rolling mean of the gmLTV/CAC ratio at period 12. Used for monthly frequency.

rolling_ltv2double or null

Quarter-length rolling mean of LTV at period 2. Used for quarterly frequency.

rolling_ltv4double or null

Quarter-length rolling mean of LTV at period 4. Used for quarterly frequency.

rolling_ltv6double or null

Quarter-length rolling mean of LTV at period 6. Used for monthly frequency.

rolling_ltv12double or null

Quarter-length rolling mean of LTV at period 12. Used for monthly frequency.

rolling_ltv2_cacdouble or null

Quarter-length rolling mean of the LTV/CAC ratio at period 2. Used for quarterly frequency.

rolling_ltv4_cacdouble or null

Quarter-length rolling mean of the LTV/CAC ratio at period 4. Used for quarterly frequency.

rolling_ltv6_cacdouble or null

Quarter-length rolling mean of the LTV/CAC ratio at period 6. Used for monthly frequency.

rolling_ltv12_cacdouble or null

Quarter-length rolling mean of the LTV/CAC ratio at period 12. Used for monthly frequency.

rolling_ltv2_minus_cacdouble or null

Quarter-length rolling mean of (LTV - CAC) at period 2. Used for quarterly frequency.

rolling_ltv4_minus_cacdouble or null

Quarter-length rolling mean of (LTV - CAC) at period 4. Used for quarterly frequency.

rolling_ltv6_minus_cacdouble or null

Quarter-length rolling mean of (LTV - CAC) at period 6. Used for monthly frequency.

rolling_ltv12_minus_cacdouble or null

Quarter-length rolling mean of (LTV - CAC) at period 12. Used for monthly frequency.

Errors

422
Unprocessable Entity Error